Event: Schick Hydro Silk Catwalk

Hello and Afternoon Everyone.

Schick is collaborating with the biggest pop up Fashion Event this weekend in sydney. Schick is hosting their first ever LIVE facebook catwalk.

Schick ambassador, model, and TV host, Erin Holland, will walk a virtual catwalk that will be live streamed for an hour via Erin’s Facebook during the opening night of Sydney Fashion Weekend on Thursday 29th September.

The Schick virtual runway will depict various lifestyle scenarios in a woman’s typical day – doing her daily yoga, picking up coffee, walking to work, going to the beach, meeting friends for a drink and going on a date. Erin will change outfits for each activity, showcasing designer looks that depict work wear, cocktail wear, leisure wear, swimwear and accessories. These clothes and accessories will also be auctioned via Erin’s Facebook with money going to notable women’s charity Dress For Success.

Guests at Sydney Fashion Weekend and those watching online can tune in to experience this new way of seeing the latest fashion trends straight off the catwalk, and can bid in real time for their favourite items knowing their bid is going to a good cause. An array of Australia’s top fashion designers and those exhibiting at Sydney Fashion Weekend will be providing outfits to be auctioned off for charity.

The virtual catwalk will conclude with Erin walking onto the Sydney Fashion Weekend runway in front of the crowd to open the show. Some of the designers involved in the Schick Catwalk include: Cooper St, Jets, Sir The Label, Haus Of Song, House Of Cannon, August The Fourth, O’Neil, White Runway, Forcast, Wanted Shoes, Nine West, Review, Marcs, Tigerlily, Orologio and more.

What:     Schick debuts Australia’s longest catwalk at Sydney Fashion Weekend

Who:       Schick ambassador, Erin Holland, will walk a virtual and real life runway

When:    Live streamed via Facebook from 5.30pm, Thursday 29th September. Erin’s runway appearance will open Sydney Fashion Weekend at 6.30pm.

How:       Items of clothing that Erin wears will be auctioned off as she struts the catwalk, with all proceeds going to Sydney charity, Dress For Success.

Check out all social media raving about this event.

Official accounts (FB):

@SchickWomenAU and @SchickWomenNZ





Official accounts (Insta):




Official hashtags:






Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s